Village Cooking Channel (VCC): Preserving Tradition, Nourishing

March 6, 2024

Nestled amidst the serene landscapes of Chinna Veeramangalam, a quaint village in the heart of Pudukkottai district, Tamil Nadu, India, lies a culinary haven unlike any other – the Village Cooking Channel (VCC). With its roots deeply entrenched in tradition and a steadfast commitment to community welfare, VCC has captured the hearts and palates of millions worldwide, earning acclaim for its authentic portrayal of traditional village cooking.

  1. Village Cooking Channel (VCC):
    • VCC is an Indian YouTube channel known for its videos on traditional village food cooking in open fields.
    • The channel is based in Chinna Veeramangalam, a village in Pudukkottai district, Tamil Nadu, India.
    • The team behind VCC consists of family members, including brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, and their brother-in-law G. Tamilselvan.
    • They are led by their grandfather and former chef, M. Periyathambi.
    • Periyathambi is a well-known caterer in their village.
    • The channel showcases traditional cooking methods using no modern equipment and features a variety of dishes prepared in traditional vessels and cauldrons.
    • After filming, the team shares the food among themselves and also serves it at old-age homes and orphanages in their village.
    • In January 2021, Rahul Gandhi even joined their outdoor cooking session for mushroom biryani in Karur, further boosting the channel’s popularity.
    • The channel has won awards, including the Black Sheep Digital Award for Best Food Programme in February 2021.
    • They have also been featured in cameo appearances in the film Vikram (2022).
    • Recently, they donated 1 million rupees to the Tamil Nadu Chief Minister Public Relief Fund to fight against the COVID-19 pandemic.
  2. Monthly Income:
    • According to, VCC’s monthly income is approximately Rs. 10 lakh from YouTube ad revenue alone.
    • Additionally, they earn around 2 lakh from social media platforms like Facebook and Instagram.
  3. Place:
    • The Village Cooking Channel is based in Chinna Veeramangalam, a village in Pudukkottai district, Tamil Nadu, India.
Village Cooking Channel

A Culinary Journey Through Tradition

At the helm of VCC is a dedicated team of family members, led by the patriarch and former chef, M. Periyathambi. Comprising brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, and brother-in-law G. Tamilselvan, the team embodies the spirit of familial bond and culinary heritage.

With Periyathambi’s expertise and the team’s unwavering dedication, VCC has become synonymous with traditional village cooking, offering viewers a glimpse into the rich culinary tapestry of rural India. Filmed in open fields using no modern equipment, the channel’s videos showcase age-old cooking methods, employing traditional vessels and cauldrons to prepare an array of delectable dishes.

A Taste of Generosity

Beyond its culinary prowess, VCC stands out for its altruistic endeavors and commitment to community welfare. Following each filming session, the team not only shares the prepared food amongst themselves but also extends their generosity to the less fortunate by serving meals at old-age homes and orphanages within their village.

The spirit of giving extends beyond local boundaries, as evidenced by VCC’s philanthropic efforts during the COVID-19 pandemic. In a gesture of solidarity and compassion, the team donated 1 million rupees to the Tamil Nadu Chief Minister Public Relief Fund, exemplifying their unwavering commitment to supporting those in need during challenging times.

Recognition and Accolades

The impact of VCC transcends digital borders, garnering widespread recognition and accolades for its contributions to culinary preservation and community welfare. In January 2021, the channel received a significant boost in popularity when Rahul Gandhi, a prominent political figure, joined their outdoor cooking session for mushroom biryani in Karur.

Moreover, VCC’s dedication to authenticity and excellence has been acknowledged within the digital realm, with the channel receiving the prestigious Black Sheep Digital Award for Best Food Programme in February 2021. Additionally, the team made cameo appearances in the film “Vikram” (2022), further cementing their status as cultural icons.

Nurturing Sustainability Through Digital Endeavors

While VCC’s roots may lie in traditional cooking, the channel has seamlessly embraced digital platforms to amplify its reach and impact. According to, VCC’s monthly income from YouTube ad revenue alone amounts to approximately Rs. 10 lakh, with additional earnings from social media platforms like Facebook and Instagram totaling around 2 lakh.

By leveraging the power of digital media, VCC not only preserves culinary traditions but also fosters economic sustainability within the local community, creating employment opportunities and promoting cultural exchange on a global scale.

Conclusion: A Legacy of Flavor and Compassion

In an era defined by rapid technological advancements and cultural homogenization, the Village Cooking Channel stands as a beacon of authenticity, preserving age-old culinary traditions while fostering compassion and community welfare. Through their unwavering dedication and generosity, the team behind VCC has not only captured the essence of traditional village cooking but also nurtured a legacy of flavor, warmth, and compassion that transcends borders and generations. As we savor the delectable dishes prepared with love and tradition, let us also celebrate the spirit of giving and unity embodied by VCC, ensuring that their legacy endures for generations to come.

reo r

Reo R is a seasoned digital marketing professional with over 4 years of experience in the industry. He has had the privilege of working with over 3000 businesses, helping them to navigate the digital landscape and achieve their marketing goals. His expertise spans across various facets of digital marketing, including SEO, content marketing, social media marketing, and more. Reo’s work is driven by his passion for delivering results and his commitment to helping businesses grow. His strategies are backed by data and industry best practices, ensuring that his clients receive the highest quality service. With his extensive experience and proven track record, Reo brings a wealth of knowledge and insights to the table. He is dedicated to staying on top of the latest trends and innovations in digital marketing to provide the most effective solutions for his clients.

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