UNC Calls Out TikTok for Racism After 12-Year-Old Black Chef Faces Racial Slurs

July 1, 2024

In a distressing episode highlighting the pervasive issue of online racism, a prominent figure has called out TikTok for its inadequate response to racist comments directed at a young Black chef. This incident has sparked widespread outrage and a rallying of support for the young talent. Here’s a detailed account of the situation:

The Incident

The controversy centers around William, a 12-year-old boy who runs the TikTok page “Cooking with William.” Inspired by renowned chefs like Gordon Ramsay, William showcases his culinary skills by recreating various dishes. His talent and enthusiasm have earned him a dedicated following, but it has also attracted unwarranted racist attacks.

A Rising Star

William’s TikTok channel features a range of recipes, from simple pizzas to intricate Beef Wellingtons. His passion and skill in cooking have made him a role model for many young aspiring chefs. However, his rise to popularity has also brought out the darker side of the internet.

UNC Calls Out TikTok for Racism After 12-Year-Old Black Chef Faces Racial Slurs

Racist Attacks

William‘s page was flooded with racist comments, including derogatory terms and threats. These comments were reported by users, but TikTok’s response has been disappointing. One user, identified as “Unk,” highlighted the issue in a video, expressing frustration over TikTok’s failure to take action against the offensive comments.

Unk’s Outcry

In his video, Unk passionately criticized TikTok for allowing such racist behavior on its platform. He shared his experience of reporting a comment that used the N-word against William, only to receive a response from TikTok stating that the comment did not violate their community guidelines. This lack of action has angered many in the community.

Unk’s Message

Unk emphasized that the racist comments say more about the perpetrators’ character than anything else. He condemned the behavior of those who attacked William, pointing out that such actions are a reflection of deep-seated racism and hate. Unk’s video served as a call to action for the community to support William and stand against racism.

Community Support

Despite the negativity, there has been a silver lining. The exposure of the racist attacks led to a significant increase in William’s followers. Initially having around 10,000 followers, William’s page has now grown to over 91,000 followers, thanks to the support from the Black community and allies.

Rallying Around William

The community has rallied around William, with many visiting his TikTok page to offer words of encouragement and support. Unk and others have urged everyone to continue supporting William by following his page, sharing his videos, and reporting any further racist comments.

The Bigger Picture

This incident is a stark reminder of the challenges faced by young Black creators online. It highlights the need for social media platforms to take a stronger stance against racism and to protect their users from such harmful behavior. TikTok’s response has been widely criticized, and many are calling for the platform to revise its policies and improve its handling of racist content.


The story of William, the young chef, is both inspiring and disheartening. While his talent and determination are commendable, the racist attacks he has faced reveal the ongoing issues of racism in online spaces. The outpouring of support from the community, however, shows that there is hope and solidarity in standing against hate. As the African diaspora and allies continue to rally around William, it is a call to action for all of us to support and protect young talents from the scourge of racism.

For more updates and to show your support, visit “Cooking with William” on TikTok and stand with the community against racism. Don’t forget to like, subscribe, and share content that promotes positivity and inclusion. Download the African Diaspora News Channel app for more stories that matter to the Black community.

Final Thoughts

The fight against racism is far from over, and it requires the collective effort of everyone. By supporting young talents like William and holding platforms accountable, we can create a safer and more inclusive online environment. Let’s continue to uplift and protect our young creators, ensuring they can pursue their passions without fear of discrimination.

reo r

Reo R is a seasoned digital marketing professional with over 4 years of experience in the industry. He has had the privilege of working with over 3000 businesses, helping them to navigate the digital landscape and achieve their marketing goals. His expertise spans across various facets of digital marketing, including SEO, content marketing, social media marketing, and more. Reo’s work is driven by his passion for delivering results and his commitment to helping businesses grow. His strategies are backed by data and industry best practices, ensuring that his clients receive the highest quality service. With his extensive experience and proven track record, Reo brings a wealth of knowledge and insights to the table. He is dedicated to staying on top of the latest trends and innovations in digital marketing to provide the most effective solutions for his clients.

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