Top 10 influencers on Instagram in India 2024
Instagram is a prominent social media platform that focuses on photo and video sharing. It was launched in 2010 and soon garnered popularity because to its user-friendly layout and concentration on visual material.
Users can build profiles and share photographs and short films with their followers. Before uploading their photographs and videos, Instagram users can enhance them with numerous filters and editing tools. It also has features such as Stories (temporary uploads that vanish after 24 hours), Reels (short-form video content), IGTV (for lengthier movies), and others.
One of Instagram’s distinguishing features is its emphasis on engagement and interaction. Users can like, comment on, and share the posts of others. They can also follow accounts in order to stay up to date on their material!
Discovering the ideal social media influencers in India amid the plethora of options can be challenging.
To align with your brand, consider this list showcasing the most popular Indian Instagram influencers, accompanied by a straightforward guide on identifying fitting influencers for your brand!
Virat Kohli (@virat.kohli )
As the most-followed Indian celebrity on Instagram, Kohli holds the distinction of being the most-followed cricketer globally on the platform. His substantial net worth is significantly boosted by brand endorsements from companies like Puma, Audi, and MRF. Moreover, Kohli has his fashion label, Wrogn, and a network of fitness centers named Chisel across the country.
Priyanka Chopra (@priyankachopra)
Chopra holds the title of the most followed Indian actor on Instagram. Her journey began with winning the Miss World pageant in 2000, leading to a versatile career across Bollywood and Hollywood in movies and TV shows. PC’s endorsements span brands like Pantene, alongside her venture into the hair care market with Anomaly, her own brand. Additionally, she briefly explored music with Universal Music Group. Her multi-faceted career cements her position as one of the highest-paid actresses in both Bollywood and the global entertainment industry.
Shraddha Kapoor ( @shraddhakapoor )
Securing the third spot on our list of India’s top 10 most-followed Instagram accounts, Kapoor stands as a beloved actress renowned for hits like the 2018 horror-comedy Stree. Additionally, she endorses brands like MyGlamm, AJIO, Power Gummies, Clovia, and others.
Narendra Modi (@narendramodi )
Narendra Modi, a highly influential global political figure, boasts a career spanning several decades. His income streams encompass diverse investments, his annual compensation as India’s Prime Minister (Rs77 lakhs), and pension funds accrued from his prior government roles. Additionally, PM Modi holds National Savings Certificates totaling approximately Rs 9 lakhs, complemented by insurance policies valued at around Rs 2 lakhs.
Alia Bhatt ( @aliaabhatt )
Alia Bhatt hails from a lineage of filmmakers, and her acting journey has been filled with successes since her introduction in 2012. Beyond acting, she has expanded into film production and launched her own venture, Ed-a-Mamma. Moreover, she’s invested in various brands such as Nykaa, Phool.Co, and Style Cracker. Her endorsements encompass prestigious names like Gucci, Make My Trip, Cornetto, Manyavar, and others.
Katrina Kaif ( @katrinakaif )
Starting her modeling career at the age of 14, Kaif has appeared in around 60 movies. Among her notable films are Namastey London, Singh is Kinng, Zindagi Na Milegi Dobara, and Dhoom 3. Beyond her acting career, she’s recognized as a philanthropist advocating for causes like women’s rights and universal education. Kaif’s endorsements include brands like Lenskart, Kalyan Jewelers, and Reebok. Additionally, Kay Beauty, a collaborative effort between Kaif and Nykaa, merges high glamour with skincare products.
Deepika Padukone (@deepikapadukone)
Prior to entering the acting realm, Padukone pursued badminton at a state level. Presently, she stands among India’s highest-paid actresses, boasting over 70 brand endorsements such as Louis Vuitton, Jio, Adidas, and others. Recently, she ventured into business with her self-care brand named 82°E, pronounced as Eighty-two East.
Neha Kakkar (@nehakakkar)
Kakkar stands as one of Bollywood’s most sought-after playback singers currently, consistently delivering hits in recent years. Her journey began on the reality show Indian Idol, initially as a contestant and later as a judge. Her inspirational career trajectory, evolving from modest beginnings to a prominent position in the limelight, remains incredibly compelling.
Urvashi Rautela (@urvashirautela)
Rautela, an Indian actress, commands a sizable Instagram fanbase, positioning her as one of India’s most-followed accounts on the platform. Remarkably, she holds the distinction of being the youngest among India’s top 10 most-followed Instagram accounts. Her acting career stands as a primary source of income, complemented by lucrative brand endorsements such as Longway and Lotus365.
Jaqueline Fernandez (@jacquelienefernandez)
Hailing from Sri Lanka, Fernandez has established herself as a prominent Bollywood actress and a renowned model in India. Additionally, she holds the title of Miss Universe-Sri Lanka. Fernandez is discerning in her choice of endorsements, prioritizing animal-friendly products and services. Her endorsements feature brands like Lux Cozi, Colombo Jewellery Stores, and others.
Instagram has been a significant platform for Indian influencers!
Its cultivating varied perspectives in a variety of fields. The environment is lively, with Bollywood stars like Priyanka Chopra and Alia Bhatt exploiting their notoriety to promote businesses and causes, as well as new talents like Urvashi Rautela and Shraddha Kapoor who have established large followings. Cricketers such as Virat Kohli have gone beyond sporting glory to become social media icons. These influencers not only support products, but also champion causes near and dear to their hearts, influencing millions through their posts.
These influencers serve as trendsetters and tastemakers, shaping consumer behavior and purchasing decisions. Their endorsements of products or services can drastically impact sales and brand perception. Through authentic storytelling and relatable content, they create an aspirational lifestyle that resonates with their audience.
In addition to their commercial influence, Instagram influencers play a crucial role in raising awareness about social causes. Their collective impact goes beyond trends and products, fostering a culture of social consciousness and positive change among their millions of followers. Ultimately, Instagram influencers have become integral in the marketing landscape, serving as conduits between brands and consumers while also wielding considerable influence in shaping societal attitudes and behaviors.
As India embraces digital platforms, Instagram is a critical venue for these influencers to connect, inspire, and influence!
