In a candid interview with DNA, Ankush Bahuguna, a multifaceted content creator and influencer, opened up about his experience at the Cannes Film Festival and the backlash influencers often face. Known for his versatility in comedy, makeup, and more, Ankush made his Cannes debut as the first male beauty influencer from India. Here, we dive deep into his journey, the pressures of representing South Asian talent, and the reality of being an influencer at one of the most prestigious film festivals in the world.
The Pressure of Representation
Ankush’s Historic Debut
Ankush Bahuguna’s presence at Cannes was not just a personal milestone but a significant moment for South Asian representation in the beauty industry. As the first male beauty influencer from India to attend Cannes, Ankush felt a tremendous amount of pressure to perform exceptionally well. He remarked, “I was taking too much pressure on myself to ensure that my fashion looks and all the content I shot there were very good.”
This pressure was not just about personal achievement but also about opening doors for more South Asian talent, especially men, in the beauty industry. Ankush wanted his presence to be a stepping stone for others, highlighting the importance of diverse representation on global platforms.
Behind the Glitz and Glamour
The Reality of Cannes
Many perceive the Cannes Film Festival as a glamorous event marked by red carpet moments and celebrity sightings. However, Ankush provided insight into the lesser-known aspects of the festival. He shared that beyond the glitz, there is a lot of hard work and stress involved. “It was a lot of fun, but I will be honest, it was also very stressful,” he admitted.
Ankush’s experience included numerous photoshoots and creating content in a foreign country, which in itself was an overwhelming task. He also had the opportunity to meet various Indian filmmakers, artists, and actors, and to watch numerous films. This blend of cultural exchange and professional networking made his Cannes journey both enriching and exhausting.
Challenges and Learnings
One of the significant challenges Ankush faced was adjusting to the punctuality and hectic schedule at Cannes. He noted, “People there are very punctual, and keeping up with the tight schedule can be difficult.” The festival is a bustling event with traffic congestion and numerous activities happening simultaneously, making it hard to keep pace.
Moreover, Ankush highlighted the importance of being prepared for the unexpected and staying adaptable in such high-pressure environments. His experience at Cannes was a learning curve, teaching him to manage stress and expectations while maintaining professionalism.
The Hate Influencers Face
Unfair Criticism
Influencers often face undue criticism for attending high-profile events like the Cannes Film Festival. There is a misconception that their presence is undeserved or that they add no value to such prestigious gatherings. Ankush touched upon this issue, explaining that many people only see the red carpet moments and not the hard work that goes into getting there.
The backlash is often rooted in a lack of understanding of the influencer industry and the significant role influencers play in modern media and marketing. Influencers bring a unique perspective and engage a broad audience, adding value to events like Cannes by promoting inclusivity and diversity.
Addressing the Haters
Ankush emphasized the importance of focusing on the positive aspects of his journey rather than the negativity. He believes that influencers have a responsibility to represent their communities and to pave the way for future generations. By staying true to oneself and not trying too hard to fit into predefined molds, influencers can make a lasting impact.
He also mentioned the support he received from his followers and the positive feedback that outweighed the hate. This support system is crucial for influencers to continue their work and push through the challenges they face.
Fashion at Cannes: A Blend of Cultures
The Indian Touch
One of the highlights of Ankush’s Cannes experience was his fashion choices. Known for his impeccable style, Ankush collaborated with his stylist, Akshay, to create outfits that blended Indian and Western elements. This fusion not only showcased his cultural heritage but also set him apart on the international stage.
Ankush shared that most of the credit for his outfits goes to Akshay, stating, “I usually style myself, but for Cannes, I wanted someone else’s vision to ensure we were doing something great.” Their collaboration resulted in standout looks that received widespread appreciation.
The Iconic Scarf
One of Ankush’s most talked-about fashion statements at Cannes was the scarf he wore, which added a unique touch to his Western outfit. This accessory became a symbol of his identity and a representation of his roots. The thoughtful inclusion of such elements in his wardrobe choices highlighted his dedication to showcasing Indian culture on a global platform.
The Cannes Experience: Beyond the Red Carpet
A Learning Experience
Ankush’s time at Cannes was not just about fashion and photoshoots; it was a significant learning experience. He had the chance to attend film screenings, meet industry professionals, and engage in meaningful conversations about cinema and art. These interactions enriched his understanding of the global entertainment industry and provided insights into different cultural perspectives.
Meeting Influential Personalities
Throughout the festival, Ankush met several influential personalities, including Indian actors and filmmakers. He recalled his meetings with Shahana Goswami, Sobhita Dhulipala, and Rajpal Yadav, among others. These encounters were not just fan moments but opportunities for professional networking and learning from seasoned industry veterans.
A Day in the Life at Cannes
Ankush described his typical day at Cannes as hectic but fulfilling. From attending screenings and press events to participating in photoshoots and interviews, his schedule was packed. Despite the chaos, he managed to balance work and leisure, making the most of his time at the festival.
Ankush Bahuguna’s journey to the Cannes Film Festival as the first male beauty influencer from India is a testament to the evolving landscape of representation in the beauty and fashion industries. Despite the pressures and challenges, Ankush managed to leave a lasting impression, showcasing the importance of staying true to one’s roots while embracing global opportunities.
His experience highlights the significant role influencers play in modern media, breaking barriers, and promoting diversity. By focusing on the positive aspects of their journeys and leveraging SEO strategies, influencers can continue to make a meaningful impact on global platforms like Cannes. Ankush’s story serves as an inspiration for aspiring influencers and a reminder that with hard work and dedication, it is possible to shine even in the most prestigious arenas.
